Public cultural service is part of basic public services. The essence of promoting modern public cultural service system is to strengthen the consciousness of subject, responsibility and self-awareness of governments at all levels. To speed up the legislation of public culture and promote legal system of public
culture are the basic reflections. To rationalize the managerial mechanism of public culture and elevate the ability of planning and coordination of governments at all levels are the practical requirements. The strategic emphasis is to accelerate the balanced development of public cultural service. The fundamental task is
to mature the financial safeguard mechanism. What cannot be done is to tear apart or even opposite the governmental leadership and socialization in the public cultural service.

Reading is an information processing and feedback activity about language and text. The reading brain refers to “the brain in the reading”. With the changes in reading behavior and habit during digital reading,the neural structure of the brain will be also adjusted and remodeled, generating new neural connections, forming
new neural circuits to fit the change of network digital reading behavior. And network retrieval, screen reading and fast browsing behavior in the process of digital reading may cause some changes in reading processing mode, such as fragmentation information processing and nonlinear collaborative thinking. And the great impacts on cognition, could be summarized in three main aspects: (1) increasing cognitive load; (2) reducing reader’s cognitive costs, and developing new reading model similar to the “memory outsourcing to internet” mode; (3)putting forward higher requirements for the reader’s meta-reading ability. Further, the “reading brain” is also changing, and role of reader is also changed from a knowledge cultivator to a hunter of information. So how to promote the reader’s meta-reading ability is a key concern in the research area of internet digital reading. It has profound impact on reading comprehension performance in network environment.

This paper analyzes the trends and characteristics of “fragmentation” of the public’s knowledge needs in mobile reading environment, and proposes that the library should actively develop “fragmentation”knowledge organization and services accordingly. By discussing three typical cases, this paper refines and concludes with several newly arising models for library’s “fragmentation” knowledge organization and service. It also analyzes and compares these three models, and gives some suggestions on the selection and organization of “fragmentation” knowledge, so as to provide reference for libraries to develop knowledge organization and service.

This paper mainly discusses the combination of virtual and physical reading promotion practices in Wuhan University Library. The virtual librarian ibooke is lively, active, and dynamic, which establishes the emotional bond between the library and the readers. The library theme cultural activities such as Reading Festival and Cultural Activities Month, and the reading brands such as Wenhua Podium and Wenhua Book Tide, convey concepts of warmth, personality, fashion to the readers. The combination of virtual and physical practices together creates the campus reading promotion center.

The course in science and technology universities is highly professional and characterized in arduous learning tasks and great difficulty. Meanwhile, after-class reading regarded as an important part in undergraduates’ learning career, is the significant approach to nurture spirituality and cultivate personality for undergraduates. In this paper, the author aims to take the current situation of undergraduates’ after-class reading in Nanjing University of Science and Technology for example, investigates the current situation of after-class reading in science and technology universities and analyzes the existing problems, in order to provide some new coaching strategies for undergraduates’ after-class reading in science and technology universities.

The paper investigates the book crossing activity in 30 university libraries, and analyzes the emergence and spread of book crossing in university library, its organization process, external support,source of books in question, crossing station, rules of crossing, as well as crossing cycle. Targeting at some
problems regarding sources, return rate, follow-up work and continuty, it puts forward several suggestions:repositioning of university libraries, scientific establishment of crossing stations, improvement of publicity,encouragement of students’ participation, and detail design of the crossing activities.

Nowadays, Book Crossing has gradually become a new way of cultural transmission in the library of our country. By combining “Single Crossing” with “Group Crossing”, Zhejiang Normal University Library has conducted some practical explorations, and made a gratifying achievement. The paper also detected the
deficiencies, and discussed the approach towards a lasting and deepening development of bookcrossing.

In this new media era, network reading and mobile reading have become the main reading modes welcomed by most college students. So the platforms of network reading and mobile reading have become the necessary supplement to the paper material reading in the library, in order to satisfy readers’ requirements better.
To provide a healthy network reading platform of high quality, this paper studies how to optimize and upgrade the platform “Shu Xiang UESTC ” through user research, case research, SWOT analysis, data analysis etc.

This paper analyzes the connotation and the status quo of the cultivation of the humanistic quality of college students, and points out the five elements for the construction of the university library’s reading promotion system. Huaqiao University Library, holding humanistic quality cultivation as the goal,
develops a long-term reading promotion system construction plan. Assigned to a department, the plan is being conducted with the cooperation from other departments, and enables new interactive technology innovation, interactions between readers and experts, realizing an interactive reading system with multiple
channels and platforms. The paper aims to provide reference for work of this kind in future.

“Personalization” is an important element of public library service. Jing’an District library provides services for young white-collar workers. Through thoughts and practices of the demand research,extension services, reading activities and innovation vitality, the library has made a positive exploration of personalized services.

This paper introduces Yunhe library talent prize. It summarizes the characteristics of the award,advocates the use of such incentive mechanism for the Children Reading promotion, and identifies the strategic significance of the mechanism to highlight the function of library in reading service innovation.

The paper introduces reading promotion activities and activity leaders in Jiaxing county public libraries, puts forward the establishment of a long-term effective mechanism of reading promotion and the shift of focus to wider audience and proposes more convenient access to books and reading promotion evaluation system.

Ancient classical works are the most important carrier recording the history of a nation.Reading Chinese classic books is the most direct and effective way to learn traditional culture. But for contemporary Chinese, there are two big barriers, namely, ancient Chinese language and ancient Chinese culture background knowledge. So the design and exploration of the digital reading guidance of Chinese ancient classical books are necessary to help ordinary readers. Based on the  uestionnaires of reading needs and reading behaviors, Analects of Confucius is selected as sample text, and we deconstruct it from three dimensions:characters, literary quotation, “ritual” pattern and naming system, and we then interlink them to the original text by hyperlink, producing the digital reading guidance system of Chinese ancient classical books.

To promote children reading and create a reading atmosphere, the Chicago Public Library has been launching a series of projects in which “Summer Learning Challenge” is a typical representation. The article analyses the activity from the perspectives of its target users, user activities and main participants,
and, by introducing the problems of children reading promotion in domestic public libraries as a whole sums up some ideas for improvement, namely, launching children's reading promotion by grading, optimizing the content and forms of the activity, allying with multiple external agencies to launch the reading promotion.

This paper first lists the recommended books for children in the United States, and then discusses the effects and characteristics of foreign library in children’s reading promotion, in order to learn the experience of children’s reading promotion and to apply it to the domestic libraries.

In this study, we showed the authenticity of Weng Tonghe’s inscriptions on Fu Shan’s Annotation on Poetry of Du Fu, stored in Shanghai Library. Based on this, we proposed that Weng Tonghe’s assertion, the annotation is authored by Fu Shan, should not be easily denied. Then we showed that Books on Poetry of Du Fu’s questioning does not have sufficient evidences. We also disconfirmed the opinion from Descriptive Catalog of Poetry of Du Fu, “Wuzi” in Weng Tonghe’s inscription should be “Wuxu”. In addition, we showed that Fu Shan’s questioning on the authenticity of “Outi” and other two poems in Poetry of Du Fu assisted on discrimination of Du’s poems. And from Fu Shan’s criticism on the art of Du’s poems and the Du Fu’s disposition, we exposed Fu Shan’s introspection on the trend of admiring Du Fu from the Song Dynasty and Fu Shan’s adherents’ psychology denying Qing government’s legitimacy. In the end, we showed that Fu Shan’s evaluation of poems is focused on “flavor”, which is the harbinger of Theory of Verve and Theory of Disposition prevailing in the Qing Dynasty, important in the history of poetics.

Sun Deqian is a famous bibliographer during the period of Republic of China. His manuscript JINSHI YIWENLUE is hidden in the Shanghai Library. The National Library has an anonymous manuscript JINSHI YIWENLUE which it is also the Sun’s manuscript. Through textual research, it is also the Sun’s manuscript. After carefully comparison, we found that National Library’s manuscript is the first draft manuscript and the Shanghai Library’s manuscript is the final version. The content of National Library’s manuscript is complete but too simple while Shanghai Library’s manuscript is rich but almost lost Jibu. If put these two books together, we can know the original appearance of the book. Compared with other similar works, although it was a later one, it has detailed information, perfect system, exquisite textual research and the greatest achievement. From this book, we can have a comprehensive and vivid understanding of the writings of Jin Dynasty.

Too Big To Know is the reflection of knowledge in the era of the big data. The book began from the knowledge crisis , and discussed the knowledge content, form, the change of main body of knowledge production, how to face the diversity of knowledge, and how to look at the knowledge of the “long form”and “short form”. The library as a special place and institution for knowledge, should know how to face this challenge brought by the change of the knowledge boundary.