The Combination of Virtual and Physical Reading Promotion Practices in Wuhan University Library

Abstract

Abstract:

This paper mainly discusses the combination of virtual and physical reading promotion practices in Wuhan University Library. The virtual librarian ibooke is lively, active, and dynamic, which establishes the emotional bond between the library and the readers. The library theme cultural activities such as Reading Festival and Cultural Activities Month, and the reading brands such as Wenhua Podium and Wenhua Book Tide, convey concepts of warmth, personality, fashion to the readers. The combination of virtual and physical practices together creates the campus reading promotion center.

Key words: University library, Virtual librarian, Reading promotion, Emotional bond, Multiple activities

Hu Yongsheng, Zhou Yanni. The Combination of Virtual and Physical Reading Promotion Practices in Wuhan University Library[J]. LIBRARY JOURNAL.

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The Combination of Virtual and Physical Reading Promotion Practices in Wuhan University Library

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