This paper describes the phenomenon of “fragmented reading”. It then reviews the reading
method called “writing while reading” that the ancient Chinese scholars have pursued. and points out that
the reading view of ancient scholars like Su Shi, Huang Tingjian and Zhu Xi was nothing else but “selected
and intensive reading”. They were all against the “cursory and rough reading“” style. Understanding
and mastering reading methods of scholars of the Song Dynasty may help to relieve the confusion of
contemporary readers in the information wave and knowledge tide, alleviate their reading anxiety, and help
them with a more tailored reading method. 

This passage discusses how to develop service for children with special needs based on the
latter’s characteristics. There is a great difference in terms of service needs, types of service, means, and
effect assessment. Meanwhile, differentiated reading service as such will also be a valuable approach to
satisfy reading needs, improve reading effect, and promote national reading

Leveled reading is to establish a reading system to match the reading level with the book level,
and to select the reading material suitable for the reader. By combing and analyzing the value, concept and
problem of leveled reading, this paper proposes improving methods of leveled reading, such as providing
space for leveled reading, innovating literature organization and display, comprehensive use of reading
guidance strategies, and the combination of public services and school education.

At present, there are still some problems in reading promotion for college students, such as
inadequate precision of the supporting theory, inaccurate orientation of the reading promotion target, and
lack of cultural connotation. The concept of college-specific reading emphasizes that colleges shall make
differentiated reading promotion activities according to the scope of disciplines, the level of management,
colleges’ mottos, their history, and the cities where the colleges are located. It considers macroscopically
the need of reader groups in different types of colleges, and combines the ideas of “One College One Book”
and “One City One Book” to further improve the fineness and accuracy of reading promotion to college
students.

Different categories of books bring different knowledge, and it's difficult for readers to choose
what to read among a huge variety of good and bad books. Themed reading focuses on a specific topic, and
readers are guided to read a large number of relevant books on the topic in a short period of time. It helps
readers gain a more comprehensive understanding and thoughts on the topic, and is conducive to evolve
from shallow reading to deep reading. Libraries should guide the reading taste of the society through the
concept of themed reading, adhere to value of general reading and classics reading, and combine science
with humanities, and special content with general content. It will help readers form a reasonable knowledge
structure and become a well rounded person.

This paper expounds the relevant theoretical research on user persona and the advantages of the
annual reading report of academic libraries based on user persona. It elaborates on the construction of user
persona in detail from four aspects: data collection and acquisition, behavior modeling, construction personas,
and visual presentation. The annual reading report of the academic library with user personas digs in depth all
kinds of reading data in the library, constructs personas model by using the set of tags, objectively understands
the reader’s reading tendency, and facilitates librarians to carry out accurate reading promotion service

This paper expounds the definition of “deep reading” in the reading promotion research
field under the background of media fusion, suggests to expand the connotation and extension of “deep
reading” and focuses on characteristics in four dimensions, namely, Text Media Dimension, Information
Acquisition Dimension, Cultural Communication Dimension, and Experience Dimension. In the
nationwide reading context, new environment, new media, and new readers call for a new “deep reading”
thinking mode. “Deep reading” should stress on “diversity” and “integration”, using diverse formats,
rich content, mixed situations, pleasure experiences and resonant communication as guidelines to plan
and carry out reading promotion activities. This paper takes “Love Reading, Dreaming Shanghai——
Shanghai-style Culture Reading Promotion” activity as an example to illustrate that “culture reading
promotion” activities with a clear theme and strong regional characteristics are a good practice to promote
“deep reading”, if aiming to guide readers to “deep reading”, fully considering the four dimensions of “deep
reading” in planning, and integrating library media resources in multiple ways step by step. It is worthwhile
for more libraries to try in a way that accommodates their own collection/service or thelocal culture.

In the age of all media, reader-focused social reading of online community, which
features sharing and interaction, becomes increasingly popular. A fan reading community model
for classic reading promotion in university libraries is to take advantages of network community.
University libraries could make use of the academic influence and public appeal of academic stars to
attract students who love classical reading, and provide stable community value output through a longterm
model of classical reading to guide the reading behavior of the community members. To develop
the fan reading community, we should win the support from library, school, and faculties, keep in mind
the goal of community (namely, to cultivate classical reading habits of its members), attach importance
to recruitment of new members, provide pleasant reading experience and build up a tolerant community
culture.

This paper, combining the practices of Russian booktrailers, discusses the connotation,
characteristics of the booktralilers, its advantages and developing potentials. It also reviews the exploration
and practices of the domestic libraries using video to promote reading, puts forward some advice, and
analyses its shortcomings by comparing both models.

Based on the practice of Suzhou Industrial Park library, the paper details the specific content
and innovative path of the intelligence service for government, and corporate users. Taking the Biomedical
Library of Suzhou Industrial Park as an example, the paper demonstrates how to develop intelligence
service based on the characteristics of the biomedicine industry in SIP and on the needs of enterprises.
Finally, the paper puts forward some thoughts on the development of intelligence service in regional public
libraries: finding the foothold of intelligence service, rationally allocating intelligence service personnel,
and actively exploring intelligence service products and modes.

Theme libraries satisfy the diversified and specialized service needs of the public, and further
enrich the content and mode of the public library service system. In recent years, Hangzhou Public Library
has integrated specific knowledge and groups with individualized and subdivided services, providing
professional and characteristic quality services for the public and achieving good social results. Taking the
theme library of Hangzhou Public Library as an example, this paper makes a comprehensive overview of
the exploration and practice of such development, its operational mode, socialized cooperation, the design
of cultural space, and the characteristic service. It summarizes and puts forward some thoughts on the
continuous development of theme library’s characteristic service.

This article made use of both metadata and subject to dig resource content and to realize partial
auto-indexing. The Huizhou documents are the most significant sources of the local historical archives,
regarded as “organic”. This article took advantages of the organization of information and the organization of
knowledge, dug the inner related context hidden in the documents, and converted information to knowledge
based on the ontology. A solution for the social network analysis was constructed with a subject tree. The
way of auto-indexing based on metadata increased the efficiency of search and quantitative efficiency
among different resources.

As a new scientific paradigm, digital scholarship has been increasingly valued by higher education
and scientific research institutions, and university libraries also play an important role in it. This paper focuses
on the training program of “Fundamentals of Digital Scholarship” workshop launched by Harvard University
as a case study. It combs and analyzes the development mechanism and content of the project with a view to
providing reference for domestic university libraries to promote digital scholarship services.

Paying for existing answers, namely, users’ acquisition of repliers’ answers to the initial askers
with relatively low price, is an important mode of the current paid Q&A platforms in China. To gain a better
understanding of users’ paying behavior for existing answers, the present study collects a great amount of data
from the Q&A section of Zaihangyidian, the most popular Chinese pay-for-knowledge platform, using webcrawler
programmed in Python. It explores the factors influencing the number of payments for the existing
answers, and especially the effect of the number of repliers’ followers. Results from the first study indicate
that the number of repliers’ followers, answer’s price, and answer’s length significantly predict the number of
payments, while the second study confirms the serial mediating effects of answer’s price and answer’s length
on the relationship between the number of repliers’ followers and the number of payments.

The development of high quality scientific & technological think tanks is inseparable from
the strong support of socioeconomic data, which provides important reference for the establishment of data
service platform. This paper discusses the concept, function and classification system of S&T think tanks. It
investigates and analyzes the socioeconomic data demand content, demand characteristics, data acquisition
and utilization difficulty of the S&T think tank, as well as the core function requirement of the data service
platform through questionnaires. Statistics of governments of important countries and regions, and those of
international organizations are the main reference resources for S&T think tanks’ research. In the process
of building data service platform, we should pay particular attention to the authority of data resources,
whereas other indexes such as data integrity, timeliness and availability are also important.

The paper proposes the new concepts of generic theory data sets and technology similarity.
A quantitative analysis model for asssessing the novelty of emerging technologies is established
through similarity analysis, so as to evaluate whether a technology is ofprogressive or breakthrough
innovation. The feasibility and effectiveness of the model are verified through the empirical
analysis.

Titles are important topics of research on the ancient book system, and book title is the highest
level. But book titles’ research is the weakness of current academic research on the ancient book system.
Mr. Yu JiaXi had proposed, the early ancient books wrote their own titles “begun with Lü Lan, and became
popular in the Han Wudi”. Many handed down and unearthed documents directly or indirectly proves that
no later than the late Warring States period book titles began to appear, until Emperor Wu had become
more prevalent, by the end of the Western Han dynasty the book title inscribed has been very popular, and
someone began to focus on the title’s meaning.

The Poem Lu Xiufu Jumping into the Sea Holding the Crown Prince is a masterpiece among
the elegies for Lu Xiufu. From the beginning of the Ming Dynasty to the present, for the issue of the
authorship of this poem, there appeared divergent views in different collections which it was compiled in.
As for the fact that the poem may be written by Yao Sui, Sheng Biao or Lin Jingxi, the entire academic
community has not given a final conclusion to this day. This paper looked up all the relevant literature,
and made a comprehensive argument from different aspects such as whether the poem was included in
three poets’ other collected works, where the poem was collected before the Ming Dynasty, the historical
background of the three poets and poetics analysis for the poem itself. Finally, it can be concluded that the
true writer of The Poem Lu Xiufu Jumping into the Sea Holding the Crown Prince should be Sheng Biao,
the adherent of the Southern Song Dynasty.

The history of the ancient writing materials of China can be traced back to the Yin and Zhou
Dynasties. To explore the literature form in those periods and related problems has a very important
significance to research the history of early libraries in China and it can also solve some important
theoretical and cognitive problems. By making use of the related knowledge and inscriptions on oracle
bones, the masterpieces of literature and other materials, this paper mainly analysizes the following aspects:
the early books and records of China are made up of bamboo sheets. Oracle materials are mainly divination
materials, not books nor files; the books and records in Yin and Zhou Dynasties are mostly saved by
historiographers, and historiographers play a very important role in the formation of the early books and
records.