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The Predicament and Strategic Choice of Society Organizations Involved in Library Public Services
Yun Mingxiang
LIBRARY JOURNAL. 2013, 32 (1): 13-17.
With the innovation and development of the society management system, more and more social organizationsparticipate in the public service areas of library. Society organizations play the roles of service provider, valuationadvocacy, resource integration, and communication platform in the public service of the library. But also are faced withsome problems, such as the legality, lack of trust and resources, insufficient capacity and other issues. To promote socialorganizations to participate in library public services, the government, libraries and social organizations should cooperatetogether.
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Empirical Research on the Hot Issues in the Debate of Entire Public Libraries Outsourcing: A Case Study of Xintang Town Library inZengcheng City, Guangdong, China
Chen Junqiao, Quan Hongli
LIBRARY JOURNAL. 2013, 32 (1): 38-43.
The global debate of entire public library outsourcing focuses on its impact on public benefit, librarianship profession, staffs and the continuity of library service. On Sep. 2011, the Xintang Town Library (Zengcheng City, Guangdong, China), which has contracted out its management and service entirely to a book sales company and a book service company, opened to the public. The investigations of the manager, staffs and readers show that the library provides modernized servicewith relatively high quality. Except for the issue of the continuity of library service which is remained to be observed, itseffort for public benefit and professional service are appreciated by readers. Moreover, the staffs work in stable positions.Some scholars′ worries did not be proved in this case study.
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The Research of Usage Assessment about QR Codes in MobileLibrary Marketing
Du Zhixin, Kang Qi
LIBRARY JOURNAL. 2013, 32 (1): 56-60.
This paper discusses the uses of Quick Response (QR) codes in mobile library marketing and develops a systemto track the scans of QR codes by library users for assessment. Librarian popularize mobile library service through QRcode technology, based on the posted places made into different QR pictures handing in the form of box, readers can scanthem with the cell phone′s camera and decoded installed software easily and recognize the corresponding URL, then turn to themobile library website. Different posted points, different QR codes pictures, however, they display the same real WAP sites.This is done for the assessment of marketing effectiveness, statistical scanning of each posted point and time, and the investigationof the use of the mobile library service, we design and develop the utility assessment system through the integrationof IT and mobile library marketing for the QR code marketing effectiveness assessment.
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