Abstract:

This paper discusses the uses of Quick Response (QR) codes in mobile library marketing and develops a systemto track the scans of QR codes by library users for assessment. Librarian popularize mobile library service through QRcode technology, based on the posted places made into different QR pictures handing in the form of box, readers can scanthem with the cell phone′s camera and decoded installed software easily and recognize the corresponding URL, then turn to themobile library website. Different posted points, different QR codes pictures, however, they display the same real WAP sites.This is done for the assessment of marketing effectiveness, statistical scanning of each posted point and time, and the investigationof the use of the mobile library service, we design and develop the utility assessment system through the integrationof IT and mobile library marketing for the QR code marketing effectiveness assessment.

Key words: QR codes, Mobile library, Library marketing, Assessment, Tracking system