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Short Video: The Next Marketing Tool for Library
Zhang Yi , Chen Dan
Libraly Journal. 2021, 40 (8): 74-81.
Short video has become one of the most frequently used mobile applications by users. It has the characteristics of vivid content, rapid dissemination and fragmentation, which meeeets the neeeeds of library marketing. The article investigates the topic of the library on the Tik Tok short video platform, the certification of library institutions, and the “985 Project” university accounts, analyzes the public opinion environment for library to conduct short video marketing, and builds a neural network prediction model for fans and likes, in order to explore the deep-seated factors that increase the influence of the library’s short videos. Take the East China Normal University Library as an example, the paper proposes a short video marketing strategy, in the hope of providing reference for the upcoming wave of library’s short video marketing.
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The Research on the Name of Siam Bay in Zheng He Nautical Chart from the Perspective of Digital Humanities
Li Wenhua, Yuan Bing
Libraly Journal. 2021, 40 (8): 88-93.
In the newly discovered centennial old Guihai Nian Gengliubu, the Southeast Asia routes, especially Siam Bay route, are highly consistent with Zheng He’s voyages. Because Zheng He’s nautical chart did not leave the provisions of zhenlu in Siam Bay, it is difficult to verify the place names. Some scholars’ textual research reached the conclusions that the important islands and reefs such as Daheng, Xiaoheng, Bijia, Guishan in the Siam Bay are very different from those in the New Version of Zheng He’s Nautical Atlas. After conducting a digital humanistic textual research on the related zhenlu, it was found that there were unreasonable textual research conclusions in both of them. The author puts forward the corrective opinions on important misinterpretation of the relevant documents, and proposes comprehensive digital humanistic research suggestions on the sea road and compass course of all Chinese dynasties represented by Zheng He’s Nautical Chart.
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Research on the Educational Model of Training Digital Humanities Talents in European Universities
Zhu Rui, Liu Wei
Libraly Journal. 2021, 40 (8): 94-102.
More and more domestic colleges and universities offer courses and even Master Degree in digital humanities.Digital humanities has become an important part of the “new liberal arts” education in average universities. It is very meaningful to learn from European universities with a history of more than 20 years in regard of their education model of digital humanities. Adopting a combination of network research, literature research and content analysis, this article uses the relevant publications of the European Association for Digital Humanities (EADH) as the data basis, selects 5 typical universities that carried out digital humanities education early.It systematically researched and summarized their relevant experience, mainly from department setup, degree setting, curriculum system, and faculty, for detailed analysis. Finally, based on the actual situation of China, the article puts forward suggestions
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Da Cheng Bai Fa Ming Men Lun Kai Zong Yi Ji : Identifiying the Fragments of Dunhuang Manuscripts
Wang Zhaoguo, Wang Xue
Libraly Journal. 2021, 40 (8): 116-122.
Da Cheng Bai Fa Ming Men Lun Kai Zong Yi Ji written by Tan Kuang, a monk of Hexi in the Tang Dynasty, is one of the commentaries on Mahayana’s Bai Fa Ming Men Lun. According to our comprehensive investigation into the published images of Dunhuang manuscripts, there are 76 manuscripts of Kai Zong Yi Ji in total and most of them are fragments. Based on the comparative analysis of contextual consistency, splicing broken characters, hang kuan accordance, handwriting, calligraphy style similarity and paper quality, we patch up 38 fragments into 13 groups. This work provides a preliminary information basis for sorting out and studying Kai Zong Yi Ji in the future.
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