Abstract:

From the perspectives of the host-guest, the paper discusses the reasons why the bibliographic
recommendation service of university libraries doesn’t live up to expectations. Under the guidance of content
marketing theory, the author puts forward the concept of “book-single curation”, integrates it organically
with bibliographic recommendation service, and discusses its value. By presenting the three effective ways
of implementing “Book-single curation” on the part of university libraries, the author also argues about the
key points for implementation and summarizes from the perspective of reader development.

Key words: University students, Reading promotion, University library, Book-single curation, Bibliographic recommendation, Content curation, Crowd-sourcing, Strategy