Libraly Journal

Libraly Journal ›› 2022, Vol. 41 ›› Issue (7): 47-57.

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Research on Users’ Continuance Intention for Provincial Public Cultural Cloud WeChat

Liu Jiajing1 , Kuang Li2 , Pan Jie2 , Zheng Jianming1 (1 School of Information Management, Nanjing University; 2 Jiangsu Provincial Cultural Center)   

  • Online:2022-07-15 Published:2022-07-19
  • About author:Liu Jiajing1, Kuang Li2, Pan Jie2, Zheng Jianming1 (1 School of Information Management, Nanjing University; 2 Jiangsu Provincial Cultural Center)

Abstract: We study the users’ continuance intention for provincial public cultural cloud WeChat, and explore the main factors that affect users’ continuance intention. We take S-O-R theory as the logical framework, integrate ECM-ISC and D&M theoretical models, and introduce “Flow Experience” to establish research models. A questionnaire is used to conduct a survey about the continuance intention of “Jiangsu Public Culture Cloud” WeChat users, and then SPSS 26.0 and AMOS 26.0 are used to verify the variables and assumptions contained in the model. “User Satisfaction” and “Perceived Usefulness” are the main factors that affect the users’ continuance intention to provincial public cultural cloud WeChat; “Expected Confirmation” significantly affects “Perceived Usefulness” and “Flow Experience”, and indirectly affects “User Satisfaction”; “Service Quality” significantly affects “Expected Confirmation”, and indirectly affects “Perceived Usefulness” and “Flow Experience”; and the impact of “Information Quality” on “Perceived Usefulness”, “Expected Confirmation”, and “Flow Experience” fails to be validated.