Research on the Articles of WeChat Public Accounts of
Provincial Libraries of China: Based on Tableau and WCI

Abstract

Abstract: With the python-based crawler, this paper collects the articles and relevant information published in the WeChat public accounts of 30 provincial libraries of China during the period between September 1, 2015 and August 31, 2016. It conducts the overall and specific analysis through the data visualization analysis software Tableau and WeChat propagation index WCI, and proposes measures for improvement, such as equilibrium distribution to maintain stickiness, evaluation based on indexes, explicit specifications of the system, and republication of popular articles of original creativity.

Key words: Provincial-level library, WeChat, Crawler, WCI

Wen Bo, Zhou Haichen, Wang Xu. Research on the Articles of WeChat Public Accounts of Provincial Libraries of China: Based on Tableau and WCI[J]. Libraly Journal, 2018, 37(4): 58-65.

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Research on the Articles of WeChat Public Accounts of Provincial Libraries of China: Based on Tableau and WCI

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