WeChat Public Platform Operation Strategy of University Library:
An Empirical Analysis Based on SPSS

Abstract

Abstract: Taking 1370 articles posted by official accounts of 985 Project Universities on the WeChat as research object, this paper analyses the factors accounting for the number of people reading those articles and the number of likes, namely, the topic of articles, word length of the title, posting period, posting time, title format, pronoun of the title and digitization level of the title. Through the SPSS analysis software, it checks the rationality and scientific nature. Finally this paper proposes optimization measures.

Key words: University library, WeChat public platform, Operation strategy, Empirical analysis

Chen Dongling. WeChat Public Platform Operation Strategy of University Library: An Empirical Analysis Based on SPSS[J]. Libraly Journal, 2018, 37(4): 51-57.

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WeChat Public Platform Operation Strategy of University Library: An Empirical Analysis Based on SPSS

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