Abstract: With cooperation with bookstores, the Inner Mongolia Library implemented the “Colorful Cloud Service”, which makes the library patrons decide on the book acquisition. The innovative “I (readers) read, you (library) pay; I am decision-maker for my library” service philosophy promotes national reading and book sharing. This article describes the evolution, through R&D of mobile platform, from “Colorful Cloud Service”, the elementary model, to “Colorful Cloud Intelligent Relay Cloud Storage” and social collection system. It also introduces the effective measures adopted by the library to address issues such as the positioning of acquisition librarians, overdue books, and the destruction of the collection system in the process of “Colorful Cloud Service” development. Finally, it analyzes the universality of “Colorful Cloud Service”.

Key words: Inner Mongolia Library, Bookstore, Colorful Cloud Service, Concept innovation