A Study on the Reading Literacy of College Students and Its Influencing Factors in New Media Era

Abstract

Abstract: Digital reading has gradually become the major way of reading among college students. At present, reading promotional activities mainly involve the introduction of books and magazines, whereas the library has not intervened with its users’ professional reading. This study uses scientific experiment and interview to compare the reading literacy of college students towards new and old media, in the hope of exploring the impact of new media on reading literacy. The study finds that while new media has no correlation with reading literacy, reading via new media is more likely to reduce reading efficiency. The paper analyzes the influential factors of reading literacy in new media environment, and then puts forward the reading suggestions.

Key words: Reading literacy, Reading promotion, New media, , College students

Liu Yang, Zhu Xiaomei, Li Qingyang. A Study on the Reading Literacy of College Students and Its Influencing Factors in New Media Era[J]. Libraly Journal, 2018, 37(8): 56-60.

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