Abstract: Taking theme collection exhibition of Hainan Medical College Library as an example, the article introduces the practices and derivative activities of the library. On the basis of practices, it taps theoretical conclusions: how to explore “The Long Tail” books and how to analyze questionnaires on theme collection exhibitions. It concludes that the efforts of selecting a topic, carefully selecting the books, displaying in a concentrated way, and “seeking the readers for books and seeking the books for readers” are the keys to awake “sleeping” books, substantive steps to promote reading, effective methods to utilize printed materials in the era of digital shallow reading, as well as important channels to promote traditional deep reading. It is operational and thus worth of popularization.

Key words: Printed collections, Theme collection exhibition, Reading promotion, “The Long Tail&rdquo, books, Reading research