A Study on Factors Affecting the Behavior
of Continuous Contribution of Users in
Internet Mass Collaboration

Abstract

Abstract: Based on self-determination theory, technical acceptance model and switching cost theory, the empirical study is to explore what affects the continuous contribution behavior of users in Internet mass collaboration. We drew a conclusion that the perceived ease of use has an impact, whereas the intention of continuous contribution doesn’t. By exploring the relation between sunk costs and the motivation, we found the former affects the latter indirectly. Furthermore, the relation between intrinsic motivation and the intention of continuous contribution is proved, but extrinsic motivation doesn’t affect the intention obviously. In view of the data and analysis, we provide some suggestions for the network platform of mass collaboration.

Key words: Baidupedia, Mass collaboration, Behavior of continuous contribution, Perceived ease of use, Sunk costs

Wang Qianmin, Sun Jianjun. A Study on Factors Affecting the Behavior of Continuous Contribution of Users in Internet Mass Collaboration[J]. Libraly Journal, 2018, 37(5): 12-20.

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A Study on Factors Affecting the Behavior of Continuous Contribution of Users in Internet Mass Collaboration

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