Abstract: People serving in the libraries at home and abroad all ponder over one question — how to position themselves as the leading roles in the public reading activities. Against the backdrop of knowledge economy, libraries are actively exploring the ways to arouse the interests of the public in reading, to guide the directions of reading, and eventually to facilitate the enhancement of civilization. “The Competition of Book Recommendation by the Readers” in Japan is a very distinctive and unique activity, which pushes public reading to a new height and from which we should draw experience.

Key words: Bibiobattle, Public reading, Win-win situation