Libraly Journal

Libraly Journal ›› 2024, Vol. 43 ›› Issue (401): 71-86.

Previous Articles     Next Articles

Practical Exploration on the Construction of Rural ReadingService System by Social Organizations under theBackground of Rural Revitalization Strategy

Yan Beini1,2 Lu Kexuan1(1 Management School, Anhui University; 2 Publishing Think Tank of Department of Editing and Publishing,School of Journalism & Communication, Anhui University, National Press and Publication Administration)   

  • Online:2024-09-15 Published:2024-09-26
  • About author:Yan Beini1,2 Lu Kexuan1(1 Management School, Anhui University; 2 Publishing Think Tank of Department of Editing and Publishing,School of Journalism & Communication, Anhui University, National Press and Publication Administration)

Abstract:

This paper exams the current practice of social organizations in constructing rural readingservice systems within the context of rural revitalization strategy, with the aim of providing insights forsocial organizations involved in rural reading services. By analyzing annual reports published by 14 socialorganizations from 2017 to 2023, this study employs grounded theory to explore the practical mechanismsof the rural reading service. It further discusses its configuration path by way of necessary conditionanalysis (NCA) and fuzzy set qualitative comparative analysis (fsQCA). The results show that ensuringthe availability of reading services is essential for improving the effectiveness of rural reading services,though a well-coordinated system is required to achieve optimal outcomes. There are three configurationpaths with high effectiveness: the ecological-construction-driven path, the resource-construction-drivenpath and the teacher-guarantee-driven path. To promote the high-quality development of rural readingservice systems, social organizations should enhance the capacity of ensuring reading services, takea fresh look at the value of reading service resource construction, develop multi-level reading serviceeducators, and facilitate benign cooperation among multiple stakeholders, while fostering connections between urban and rural reading services.