A New Pathway to Health Misinformation Governance: Case Analysis and Experience Enlightenment of Practices of Prebunking

Abstract

Abstract:

In recent years, the lagging and reactive nature of debunking has prompted the efforts to seeka new pathway to health misinformation governance. The successful practice of prebunking interventions,based on the idea of “prevention is better than cure”, has made it an emerging tool in combatinghealth misinformation. Deconstructing the elements and interactions of prebunking is meaningful forunderstanding the theoretical connotation of prebunking and exploring a new way to combat healthmisinformation. Go viral, the Truth Labs for Education videos, the UNESCO ThinkBeforeSharingPrebunking Campaign, and Know the Fact on Twitter were selected as case studies in this study.According to the temporal logic of “problem identification -intervention design and implementation –intervention effectiveness” and combined with the activity theory, this study analyzed the main elementsand process of prebunking practices and summarized the enlightenment to our country. In the future, moredomestic prebunking practices can be developed in terms of clarifying motivations and ideas, building amulti-actor cooperation network, and enriching the form of tools and sustainability.

Li Xinyue, Lian Jingwen, Liu Zhouying, Zhu Qinghua ( School of InformationManagement, Nanjing University, Faculty of Humanities and Social Sciences, Nanjing Forestry University. A New Pathway to Health Misinformation Governance: Case Analysis and Experience Enlightenment of Practices of Prebunking[J]. Libraly Journal, 2023, 42(392): 120-132.

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