Libraly Journal

Libraly Journal ›› 2023, Vol. 42 ›› Issue (382): 128-133.

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Exploration on the Construction of Library User PortraitsOriented to Physical Booksa

Wang Ying1, Liang Siyi2, Yang Wei1, Lin Weiming1, Hu Zhenning1(1 Shenzhen University Library;2 College of Electronics and Information Engineering, Shenzhen University)   

  • Online:2023-02-15 Published:2023-03-03
  • About author:Wang Ying1, Liang Siyi2, Yang Wei1, Lin Weiming1, Hu Zhenning1(1 Shenzhen University Library;2 College of Electronics and Information Engineering, Shenzhen University)

Abstract:

The service and management of physical books has always been one of the important contentof university library work. The article introduces the concept of user portraits, based on the data ofShenzhen University’s phsycial book collection service system. Through data distribution statistics, usingcontent analysis and keyword extraction TF-IDF methods, it mines, describes and presents user attributes,user behavior preferences and the characteristic tags of user interest preferences, and constructs examplesof library user portraits for reference in library paper interviews, services and management decisionmaking,so as to improve the efficiency of physical book utilization.

Key words: User portrait, University Library, User behavior, Interest preference