Libraly Journal

Libraly Journal ›› 2023, Vol. 42 ›› Issue (382): 120-127.

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Development and Analysis of User Personas in MultipleSpaces at University Libraries: Taking Wuhan University asan Example

Long Quan (Wuhan University Library)   

  • Online:2023-02-15 Published:2023-03-03
  • About author:Long Quan (Wuhan University Library)

Abstract:

To develop user personas according to patterns of user behaviors and user needs in thelibrary space and to provide essential information for the library to create precise and innovative servicestrategies. Taking Wuhan University as an example, this study divided the physical library space intosix user types according to working function and construction structure. By analyzing data extractedfrom the library system and questionnaire surveys, this study extracted the users’ behavioral data andneeds in different spaces. Through frequency analysis and the chi-square test, this study analyzed eachuser group in each user space. This study also visualized users’ data through cloud images to revealuser characteristics and develop multi-dimensional user portraits. This study developed user personas indifferent library physical spaces and identified the consistency and difference of the behavioral needs ofusers in multiple spaces. Therefore, this study provided a reference for those libraries planning to providedetailed user services in different library spaces.