Libraly Journal

Libraly Journal ›› 2023, Vol. 42 ›› Issue (381): 92-98.

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Research on Reading Behavior of Overseas InternetLiterature Readers Based on User Profile: Taking Webnovelas an Example

Ye Xinxin1, Yuan Xilin1, 2, Huang Sihui2  (1 School of Economics and Management, Southeast University; 2 Southeast University Library)   

  • Online:2023-01-15 Published:2023-02-09
  • Contact: Ye Xinxin1, Yuan Xilin1, 2, Huang Sihui2 (1 School of Economics and Management, Southeast University; 2 Southeast University Library)

Abstract:

Chinese internet literature is deeply loved by overseas readers in the era of digital reading.Taking the users of Webnovel, an overseas online literature platform, as the research object, this paperanalyzes the user information of the platform through user profiles, constructs the tag system of overseasinternet literature users, studies the reading behavior and reading preference of them, and puts forwardcorresponding countermeasures to help the platform better realize the accurate reading recommendationservice, which also promotes the exchange and dissemination of Chinese culture from the strategic heightof national cultural development.