Abstract: In recent years, with the rise of self-media, Chinese libraries changed their promoting method through using new media platforms of all kinds to carry out various services and promotion works. For the purpose of improving and optimizing reading promotion activities through WeChat, this paper takes the WeChat public platform as an example, investigates Chinese provincial public libraries’ reading promotion activities on World Book and Copyright Day in 2019, summarizes the outcome through statistical analysis, concludes the existing problems, and gives corresponding solutions, so as to provide suggestions for libraries.

Key words: World Book and Copyright Day, Public libraries, WeChat public platform, Reading promotion