Abstract: This paper evaluates the WeChat public platforms of 11 academic journals in the library and information science (LIS) field, in order to verify the effectiveness and reliability of the evaluation index system, and to explore the promotion strategies of the WeChat public platforms of academic journals. With reference to the evaluation index system, the construction and operation status of the academic journals’ WeChat public platforms were investigated, by means of network survey. And on this basis, the format, content and utility dimensions were comprehensively evaluated by experts. As it revealed, the “All-around” Evaluation System can comprehensively and effectively evaluate the operation and service effectiveness of the WeChat public platforms of academic journals. The paper also put forward the promotion strategies for the WeChat public platforms of academic journals from three aspects, namely, format, content and
utility.