Abstract: Accelerating the construction of a rural modern public cultural service system is an important
goal and content of the cultural development with Chinese characteristics in the new era. Taking Xi’an as
an example, combining the statistical data of public cultural services in 2015 and the survey data of rural
residents’ public cultural services, this paper analyzes the construction of the rural modern public cultural
service system in Xi’an from the perspective of government and rural residents. It identified the problems
such as the imbalance between supply and demand of public cultural services, the uneven development of
public cultural services, the lack of development of public cultural service projects with “Xi’an
characteristics”, and the negligence of government in the field of rural public cultural services. In order to
promote such development, Xi’an should establish a “demand-oriented” rural public cultural service supply
mechanism, explore public cultural service projects with “Xi’an characteristics”, promote the equalization
of public cultural services, and strengthen government responsibility in rural public cultural services.

Key words: Rural modern public cultural services system, Government, Rural residents, Imbalance
between supply and demand, Xi’an characteristics