Correlation Analysis of Influence Index and Research of
Content of WeChat Public Accounts of University Libraries

Abstract

Abstract: To improve WeChat public accounts of libraries, the paper calculates the influence index and conducts correlation analysis by studying 56 libraries’ WeChat public accounts. It specifies the quantitative relationship between the influence of WeChat public accounts and relevant variables as well as the degree of interrelatedness. At the same time, it analyzes the content of published information and identifies the libraries’ published hot spots and readers’ interests. It puts forward the corresponding optimization strategies in the end.

Key words: University library, WeChat public accounts, Influence index, Content analysis

Wang Kang, Wang Xiaohui. Correlation Analysis of Influence Index and Research of Content of WeChat Public Accounts of University Libraries[J]. Libraly Journal, 2018, 37(5): 52-57.

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Correlation Analysis of Influence Index and Research of Content of WeChat Public Accounts of University Libraries

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