Abstract: In this paper, the status of reading promotion through the use of WeChat in the current libraries of art colleges was investigated, a quantitative analysis of the effect of WeChat reading promotion was made, and the strategy for WeChat reading promotion in the libraries of art colleges was put forward, so as to provide ideas and suggestions for the development of reading promotion in the libraries of art colleges. The WeChat public platform was selected as the data source for the research, whereas the independently established public undergraduate art college library was selected as the object of investigation. The reading promotion information was manually screened and classified into 14 categories. The effect of WeChat reading promotion of the sample library was weighted and quantified by using the latest version of WCI (V13.0), the current status and actual effect of WeChat reading promotion in the libraries of art colleges were analyzed, the factors that influence the effect of reading promotion were discussed, and the strategy for the WeChat reading promotion and development in the art colleges libraries was put forward. The libraries of art colleges should deal with the relationship between traditional reading promotional activities and the characteristic reading promotional activities of the art colleges, making use of the algorithm to select topic and optimize content, and attaching importance to the push’s readability, interestingness and interactivity, etc.

Key words: Art college library, WeChat, Reading promotion, WCI, Effect