For over a century,modern libraries have upheld the mission of “finding books for people andfinding people for books,”leveraging their collections and professional expertise to play a crucial role ininheriting Chinese civilization,disseminating cultural knowledge,promoting reading,and improvingnational literacy. As a nationwide,academic,and non profit professional association in China‘s librarycommunity,the Library Society of China(LSC)has long been actively exploring and deeply practicingstrategies to advance national reading. This article reviews key efforts and reflections during the author stenure at the LSC Secretariat (2011 2020),focusing on how the LSC,based on its mission andresponsibilities,has promoted national reading through initiatives related to organizational mechanisms, talent cultivation,and service innovation,particularly aligned with the developments during the end ofChina’s 11th Five Year Plan.

To celebrate the 20th anniversary of the Reading Promotion Working Committee of the LibrarySociety of China(RPWC, LSC), this article uses historical research, text analysis, and online surveymethods to elaborate on the global development and evolution of national reading as an important missionof public libraries since their emergence in 1850. Looking back at the 20-year development history of theRPWC, the authors believe that in the future, the RPWC should further focus on strengthening thedevelopment of professional talent teams for national reading promotion, carrying out family readingpromotion work, thus establishing a more comprehensive national reading brand matrix.

The Reading Promotion Committee of the Library Society of China has promoted thedevelopment of reading promotion theory and research by compiling a series of reading promotion books,establishing a dedicated theory research group, and setting up a research fund. It has made a number ofinfluential academic achievements in the basic theories of reading promotion, service and management,and reading behavior research. Looking ahead, further efforts can be made to clarify the basic concepts ofreading promotion, explore reading behavior through the lens of library science, and gradually promotethe evidence-based practices.

This article reviews and sorts out the development of digital reading promotion in libraries overthe past 20 years from the perspectives of cognitive evolution, technological evolution, goal evolution,and status evolution, and looks forward to its future development. Driven by emerging technologies, newuser demands, and relevant policy guidance, digital reading will become more popular in the future, anddigital reading services and promotion in libraries will have greater achievements, towards a moreubiquitous, intelligent, and integrated direction.

This paper reviews the development process of the college students reading promotionprofessional group in the past 16 years since its establishment, introduces its work and achievements inimproving organizational construction, establishing academic brands, carrying out a series of activities,collecting excellent case studies, and deepening academic innovation. It also summarizes the group swork characteristics and experience. Looking ahead, the group will further actively play the role as aleading academic social organization, and contribute more significantly to fostering national readinginitiatives and building scholarly campus culture.

As a professional organization dedicated to serving the academic and professional librariancommunities in Shanghai, Shanghai Society of Library Science(SSLS) has steadfastly upheld its missionof “ advancing librarianship and fostering scholarly research and exchange, thereby promoting thedevelopment of library and information services in Shanghai. ” With national reading promotion as one ofits core priorities, SSLS was the first library association in China to establish a dedicated readingpromotion committee. This paper provides a comprehensive review of the committee’s developmentaltrajectory and notable achievements in advancing national reading initiatives. Through a systematicanalysis of SSLS‘s contributions to institutional framework building, theoretical exploration, innovativepractices, and experience inspiration in the field of reading promotion, this study seeks to offer valuableinsights and inspiration for library professionals. The findings are intended to foster collaborative effortstowards deepening national reading initiatives.

As the reading promotion policies have become a national strategy, their institutional designand practical implementation have attracted widespread academic attention. However, empirical study oftheir effects on individual reading behavior remains limited. Based on panel data from the China FamilyPanel Studies(CFPS) between 2014 and 2020, this study selects the Public Cultural Service GuaranteeLaw of the People’s Republic of China and the Public Library Law of the People‘s Republic of China asnational-level policy markers. Combining these with local policies, we aim to evaluate the impact of thereading promotion policies on the reading behavior of adult residents. The findings reveal that the readingpromotion policies have a significantly positive effect on reading participation rate, yet its effect on thenumber of books read remains statistically insignificant. Further heterogeneity analysis indicates that thepolicy’s positive impact on reading participation is only evident among women, rural residents, and thosewho have completed compulsory education. This study provides micro-level empirical evidence forevaluating the effectiveness of the reading promotion policy, and its findings offer valuable academicinsights for future policy formulation and refinement.

The rapid advancement of digital and intelligent technologies has made a profound impact onnational reading initiatives. The paper adopts a technology affordance perspective and examines howvarious emerging technologies support national reading. Furthermore, it reviews existing literature andcase studies to investigate the application and impact of these technologies across four age groups: children,adolescents, adults, and the elderly. Based on the analysis, the paper highlights current challenges innational reading development, including information overload, concerns about data ethics, and digitaldivide. In response, it suggests future directions for personalized, equitable, and lifelong reading.

Based on social exchange theory, this paper employs the fuzzy-set qualitative comparativeanalysis(fsQCA) to explore the long-term operation mechanism of 52 new reading spaces operated bysocial forces in Ningbo. The findings reveal that geographical location and spatial operation experience arethe main constraints, especially in rural areas where both supply and demand are limited and resources arescarce. A challenge lies in the conflicting operational philosophies, specifically the tension between publicwelfare objectives and market-driven goals. The study believes that we should face up to the multipleattributes of public cultural services and systematically address the conceptual imbalances and efficiencydilemmas. It advocates for enhanced resource sharing, the cultivation of social synergy, and mechanismsto support the long-term engagement of social forces participating in new reading spaces.

Guidelines for Construction Services and Management of New Reading Spaces (T / SLA 0022025) is a group standard formulated by the Shanghai Library Association, aiming to solve the problemsof random site selection and uneven service quality through a scientific and standardized framework. Thestandard covers the whole life cycle of site selection, service provision, operation and management, andsupervision and assessment, with the core content including the layout of “15-minute community lifecircle”, multi-industry integration services, integration of the main branch library system, collaborativeparticipation of social forces, and professional management mechanism. Its innovative value lies inbreaking the boundaries of traditional library services, promoting the sinking of cultural resources, andenhancing the equality and quality of public cultural services through the five features including directaccess to the grassroots, characteristic leadership, active space, professional guarantee and socialsynergy. In order to ensure the effective implementation of the standards, it is recommended that thepublicity and promotion of the standards be strengthened, excellent space models be established, localizedimplementation be combined with regional characteristics, and the resource allocation and assessmentmechanism be optimized, so as to comprehensively promote the high-quality development of the newreading space, and to provide a replicable “Shanghai model” for the deepening of reading for all.

Picture books are not exclusive to children; they hold profound emotional and psychologicalvalue for adult readers. To understand the unique value of picture books in the eyes of adults, this paperobtains the data of short reviews of popular picture books on the platform of “Douban Book” and analyzesthe short reviews via high-frequency word analysis, Latent Dirichlet Allocation(LDA) theme mining,and sentiment analysis. The study identifies four core dimensions in adults‘ interpretation of picture bookvalue: pleasure of reading, aesthetic appreciation, emotional healing and educational significance. Basedon these insights, this paper puts forward three strategies for libraries to explore and expand the value ofpicture book reading among adults, providing reference for libraries’ reading promotion practices.

in-depth advancement of national reading, picture book reading has become an important carrierfor many public libraries in China to promote children‘s reading. In the context of high-qualitydevelopment, key strategies for enhancing the impact of picture book reading promotion include meetingchildren’s evolving reading needs, deepening professional research, providing refined and high-qualityreading services, and strengthening horizontal cooperation to create a systematic and collaborativedevelopment model. Promoting regional equity in children‘s reading services are the key ways to deepenthe effectiveness of picture book reading promotion in public libraries. This paper, drawing on the practicalexperience of Dongguan Library’s “Picture Book Library System Construction Project ”, explores theexperience and pathways of systematic and collaborative picture book reading services in public libraries, toprovide reference and inspiration for future innovation and expansion of library services in the new phase.

The promotion of red culture reading is one of the important practical approaches to fostervirtue through education. Utilizing the 5W theory, we organize co-reading of “red classics” at variouslevels, extensively implement “walking and reading” activities, and establish a multi-faceted “volunteeradvocacy team” to advance the dissemination of red culture. These efforts aim to inherit the revolutionaryheritage while nurturing students‘ patriotic sentiments and adherence to socialist core values. Based onevaluation of activity design, implementation, and outcomes, we propose strategic recommendations forenhancing the quality of red culture reading promotion activities.

University-based culture represents a unique spiritual heritage and institutional identity markerfor universities. Integration of this culture into reading promotion services helps to alleviate thehomogenization of reading promotion practices in both form and content, while also driving thedevelopment of such initiatives in university libraries and fostering the innovative evolution of smartlibraries. Through literature reviews and case studies, this article analyses the value and significance ofintegrating university‘s unique culture into library reading promotion services, discusses the constructionof reading promotion service system grounded in school-based culture, and puts forward suggestions forthe integrated development of cultural identity and reading services. The study points out that universitylibraries should align with their institution’s development context to establish reading promotion servicesystems within the school-based culture, actively establish institutional guarantee mechanisms, innovateintegration methods, and introduce new productivity elements to drive this integrated development.