Abstract: At present, with the Internet becoming the main channel of information dissemination, public libraries are constantly exploring new models for reading promotion. As a rising star in the new media era, short videos have occupied the market with a prairie fire, and have profoundly affected people’s ideas and behavior. As one of the most popular short video applications in China, TikTok is a platform worthy of utilization for reading promotion. This paper uses the official TikTok account of the Zhejiang Library—“Big Name is Coming”— as an example to discuss the new model for reading promotion by means of short videos.