图书馆杂志

图书馆杂志 ›› 2021, Vol. 40 ›› Issue (10): 111-118.

• 全民阅读推广学坛 • 上一篇    下一篇

新时代大学生中华优秀传统文化经典阅读动机实证研究

张 卫  闫玲玲  邓香莲      

  • 出版日期:2021-10-15 发布日期:2021-10-29
  • 作者简介:张 卫 女,上海理工大学中英国际学院学生事务办公室主任,讲师。研究方向:大学生思想政治教育、新媒体传播。作者贡献:课题调研设计与组织实施、数据采集。E-mail:joyce.zhang@sbc.usst.edu.cn 上海 200031 闫玲玲 女,华东师范大学传播学院,2017级研究生。 研究方向:文化与传播、阅读。作者贡献:论文执笔。上海 200241 邓香莲 女,华东师范大学传播学院,副教授。研究 方向:经典阅读、新媒体传播。作者贡献:项目负责人, 论文框架设计。上海 200241

A Study on Motivation of College Students Reading Classics in the New Era: Take College Students in Shanghai as An Example

Zhang Wei1, Yan Lingling2, Deng Xianglian2 (1 The Sino-British College, University of Shanghai Science and Technology; 2 School of communication, East China Normal University)   

  • Online:2021-10-15 Published:2021-10-29
  • About author:Zhang Wei1, Yan Lingling2, Deng Xianglian2 (1 The Sino-British College, University of Shanghai Science and Technology; 2 School of communication, East China Normal University)

摘要: 本文以上海大学生为例,实证调研新时代上海大学生面向中华优秀传统文化的经典阅读状况,重点考察阅读动机问题。研究表明:性别、年龄是阅读动机的影响因素;阅读动机具有多维性特征,涉及外部动机中社会交往、个人发展、他人认同和内部动机中兴趣爱好、数字媒介、情感抒发,社会交往是最为主要的阅读动机维度;性别、年龄、专业和年级对阅读动机的不同维度有所影响。课题组据此提出大学生中华优秀传统文化经典阅读推广策略:一是注重对低年龄段青少年读者的阅读推广,培养青少年读者的中华优秀传统文化阅读习惯,使其在大学生的个人成长和国家软实力提升中发挥更大的作用;二是通过外部驱动力激发阅读动机;三是依托社交媒体,发展社会化阅 读。

Abstract: This study takes Shanghai university students as an example to investigate the current status of college students reading the Chinese classics in the new era, with a focus on the reading motivation. This study indicates: gender and age are the influencing factors of reading motivation; reading motivation is a multi-dimensional construct, including two categories and six dimensions (namely, extrinsic motivation such as social interaction, self-development and identification with others, and intrinsic motivation such as self-interests, digital media, and emotional needs); Social interaction is the most important dimension of reading motivation; and gender, age, academic major and grade have an impact on different dimensions of reading motivation. Accordingly, strategies are proposed to promote classics reading among the college students: Firstly, we should focus on the promotion of reading among younger readers and cultivating their reading habits; secondly, we can stimulate reading motivation through extrinsic driving forces; and thirdly, it’s important to utilize social media to develop socialized
reading.