关键词: 网络书评, 书评学 , 编辑出版

Abstract:

Commercial internet book review refers to book reviews written and published on the Internet by people who are stimulated by monetary rewards, gift books or some other financial motivations. This paper discusses the cultural connotation, procedures and value of commercial internet book reviews, in hopes of providing reference for their development and mobilizing more people to participate.

Key words: Internet book review, Book review studies, Editing and publishing