Abstract:

WeChat public accounts of domestic libraries are thriving and developing, but in terms of content marketing, there is less creation, with the resulting influence generally week, and the marketing functions not fully leveraged. The paper studies the ranking of domestic library WeChat public accounts according to the WeChat influence indicator based on WCI, examines the WeChat operation practice of the Hunan Provincial Library and Xiamen University Library, and sums up feasible and effective WeChat content marketing strategies.