Abstract:

When WeChat became an integral part of life, library needs to connect local resources with mobile services to meet the needs of users. The Library of Zhejiang University of Technology began to explore the practice of WeChat service in 2013 from the perspectives of team, content and users. The paper sums up the experience from practices, puts forward proposals of improvement in terms of system management, language, layout, messaging time, users’ needs, and the function of the platform.

Key words: Library, WeChat marketing, Micro services