Libraly Journal

LIBRARY JOURNAL ›› 2015, Vol. 34 ›› Issue (6): 17-21.

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The Analysis of Impact Factors of Users of Library WeChat Service

He Xiaobing, Sun Xianyan   

  • Online:2015-06-15 Published:2015-06-25

Abstract:

The paper, based on the social capital theory, adopts literature research and questionnaire method to analyze impact factors of users participating in library WeChat service. It identifies interactivity, innovation, trust, sense of pleasure, perceived risk, customer satisfaction, customer loyalty, and library brand image as significant influential factors on users, and discovers that each two factors are significantly correlated. The paper constructs the model of these impact factors, and proposes the tactics to improve user participation in library WeChat service.

Key words: Library WeChat service, User participation, Impact factors