Libraly Journal

Libraly Journal ›› 2026, Vol. 45 ›› Issue (7): 41-49.

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 ALA “National Library Week” Reading Promotion Activities: Present Status, Characteristics, and Implications ALA

Gao Chunling, Wang Hongyu   

  • Online:2026-07-15 Published:2026-07-29
  • About author:Gao Chunling, Wang Hongyu

Abstract: In the fourth week of April 2026, China officially implement the annual “National Reading Activity Week,” and 2026 mark the inaugural year of this initiative. How to better operate and plan it is of great significance and far-reaching impact. This study adopted online survey and case study methods to comprehensively review the current practices of ALA “National Library Week” campaign. Drawing on the implementation experience, it provides important reference for Chinese libraries to cultivate the reading culture, optimize and upgrade reading promotion activities, and steadily improve public cultural service effectiveness during the 15th Five-Year Plan period. The study found that the campaign has five major characteristics: clear and dynamic focus, systematic and diversified activity formats, continuous incubation of derivative products such as cultural and creative items, deepening breadth and depth of social participation, and strong sustainability of library reading promotion brands. During China's “National Reading Activity Week”, libraries can optimize reading promotion work, deepen national reading activities and set off a reading boom in the whole society from three aspects: giving full play to the unique value of the Chinese Library Association, highlighting the role of libraries in the “National Reading Activity Week” and encouraging social forces to participate in reading promotion activities by adapting to local needs.