Abstract:

In recent years, with the proposal of the cultural development strategy of “National Readingand Building Scholarly China” reading promotion has become the focus and hotspot of universitylibraries. From the perspective of readers, this paper builds a new service model that combines the readerrecommendation bookstore with the reading promotion of University Library based on the practice ofShanghai University Library. By focusing on the innovative reading promotion space that emphasizesresource and readers’ independent participation, the reading promotion service system aiming atcultivating readers’ habits, and the cooperation form of making full use of university resources to expandthe reading promotion service, this paper analyzes the advantages of bookstores in breaking through thetraditional barriers and service image of university library’s reading promotion, and the correspondingmain problems of current university’s reading promotion service. Finally, it summarizes the practicalexperience of bookstores in the development of reading promotion services to mine and meet thepersonalized needs of readers.