Abstract:

The effort of microblogging marketing has just started, and only a very few public libraries are
really good at it. The most microblogging marketing is too simple and homogenous to arouse readers’ interest
in participation. Public library should pay more attention to communication, schedule planning, management
and creativity of its reading promotion strategy based on microblogging marketing.

Key words: Microblogging marketing, Library, Reading promotion, Strategy