Research on Video Content Production and Network  Communication in Public Library during COVID-19: A Case  Study of Shanghai Library

Libraly Journal ›› 2022, Vol. 41 ›› Issue (1): 54-59.

Research on Video Content Production and Network Communication in Public Library during COVID-19: A Case Study of Shanghai Library

Rao Zixin1, Li Qian1, Xu Xin1, 2 (1 Faculty of Economics and Management, East China Normal University; 2 Social Survey and Data Center, East China Normal University)

Online:2022-01-15 Published:2022-01-18
About author:Rao Zixin1, Li Qian1, Xu Xin1, 2 (1 Faculty of Economics and Management, East China Normal University; 2 Social Survey and Data Center, East China Normal University)

Abstract

Abstract: With regular epidemic prevention and control, how to improve service efficiency by using
network video is a question that the public library needs to think about in pursuit of higher quality
development. This paper used quantitative methods to analyze the library video data released by the
Shanghai Library on Weibo, Bilibili and Toutiao during COVID-19, and identified the characteristics
of the library’s popular videos. It’s found that the library network videos, which are user-centric, meet
the users’ information needs and emotional needs in content, and integrate with the platform ecology in
form, are easy to be widely disseminated. Finally, it put forward relevant suggestions on video content
production and network communication in public library.

Rao Zixin, Li Qian, Xu Xin( Faculty of Economics and Management, East China Normal University, Social Survey and Data Center, East China Normal University). Research on Video Content Production and Network Communication in Public Library during COVID-19: A Case Study of Shanghai Library[J]. Libraly Journal, 2022, 41(1): 54-59.

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