Research on the Annual Reading Report of Academic Libraries based on User Persona

Abstract

Abstract: This paper expounds the relevant theoretical research on user persona and the advantages of the
annual reading report of academic libraries based on user persona. It elaborates on the construction of user
persona in detail from four aspects: data collection and acquisition, behavior modeling, construction personas,
and visual presentation. The annual reading report of the academic library with user personas digs in depth all
kinds of reading data in the library, constructs personas model by using the set of tags, objectively understands
the reader’s reading tendency, and facilitates librarians to carry out accurate reading promotion service

Key words: User persona, Reading report, Academic library, Reading promotion

Du Lan. Research on the Annual Reading Report of Academic Libraries based on User Persona[J]. Libraly Journal, 2019, 38(4): 27-33.

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