Abstract: In view of the general insufficiency of art reading among college students, this paper
probes into the significance of art reading for them, and expounds the types and characteristics of
art reading from five perspectives: art theory; fine arts; design; music and dance; and theatre, film
and television. This paper explores how to present the reading content through art exhibition so as to
deepen understanding on the part of readers, thus effectively promoting the art reading among college
students.

Key words:  Art reading, College student, Artistic aesthetics, Art performance, Reading promotion