Application of WeChat to Library Information Service: East China Normal University Library as an Example

Abstract

Abstract:

WeChat is very popular among readers now. In order to guide the library providing better library information service, the paper introduces management and operation modes of WeChat base on East China Normal University Library’s practices, as well as details regarding how to develop custom menu, auto-reply, freshman season activities, FAQ Smart Answers and mobile App. The paper also researches subscription, interaction and reading behaviors of readers and factors influecing WeChat marketing, providing a useful reference for library information services using WeChat.

Key words: WeChat, Library, Information service, Application

Song Zhenshi, Gu Xiaoying. Application of WeChat to Library Information Service: East China Normal University Library as an Example[J]. Libraly Journal, 2017, 36(10): 26-32.

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Application of WeChat to Library Information Service: East China Normal University Library as an Example

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