The Approaches of Internet Public Opinion Research

Abstract

Abstract:

There are too much Internet public opinion research nowadays, and new research approaches are needed. Under the new concept of “maintaining rights”, Internet public opinion research will be transformed into one focusing on rights of the citizens; under the new angle of “maintaining stability”, the research will
be extended into fields of social security, political security, cultural security, and economic security; under the influence of Big Data, it will also be changed towards whole data, multidirectional dimension and the prediction of public opinion. The change of internet environment, such as the emergence of WeChat, will also present many new subjects for internet public opinion research, whereas the transplantation of new theories, will inject new vitality to internet public opinion research.

Key words: Internet public opinion, Public opinion research, Research approaches

Peng Zhihui. The Approaches of Internet Public Opinion Research[J]. LIBRARY JOURNAL.

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