Research on the Design Elements of Library Cultural and Creative Products Based on Users Diverse Needs

Abstract

Abstract:

From the perspective of users‘ diverse demands, this article constructs a Kano model analysisframework to examine the design elements of library cultural and creative products. A mixed-methodsresearch approach is adopted. Firstly, the concept lattice method is used to conduct text mining on usercomment data, combined with theoretical analysis and expert interviews, to systematically identify thecore components of library cultural and creative product design. Secondly, through the Kano model,these elements are classified, and their influence on user satisfaction is quantitatively evaluated through themixed-category and Better-Worse index methods. It further analyzes the differentiated demandcharacteristics among different consumer groups with varying levels of purchasing willingness. Finally,based on these findings, the paper proposes an optimized configuration scheme for the design elements oflibrary cultural and creative products. The research provides theoretical support and practical guidance forthe innovative development of library cultural and creative products, and offers a reference for enhancinguser satisfaction through demand-oriented design.

Key words: Library cultural and creative products, Kano model, User demand, User comments, Product design&emsp

Wang Yi, Zhang Hui(School of Cultural Heritage and Information Management, Shanghai University). Research on the Design Elements of Library Cultural and Creative Products Based on Users Diverse Needs[J]. Libraly Journal, 2025, 44(413): 33-45.

References

[ 1 ] 王毅. 公共图书馆文化创意产品开发理论模式与实现路径研究[ J]. 农业图书情报学报, 2020, 32(11):5 14.

[ 2 ] 莫晓霞. 图书馆文化创意产品开发探讨[J]. 图书馆建设,2016(10):98 101.

[ 3 ] 张妍妍. 图书馆文化创意产品开发政策文本与话语分析———基于省域图书馆文化创意产品开发政策文件的调研[J]. 图书馆理论与实践, 2020(4):41 47.

[ 4 ] 陈乃嘉,詹庆东. “图书馆+文化创意”理论模式研究[J]. 图书情报工作,2018, 62(22):15 21.

[ 5 ] 盛怡瑾. 国外图书馆文化创意产品研究及启示[J].图书馆杂志,2019, 38(12):98 104.

[ 6 ] 张立朝. 公共图书馆文化创意产品开发中的优质IP 培育研究———以国家图书馆为例[J]. 图书馆,2021(2):96 100; 113.

[ 7 ] 张戈. 上海图书馆文创开发合作模式研究[J].图书馆杂志,2024, 43(7):45 50; 70.

[ 8 ] 王蓓,杨峥,周樱格. 文旅融合背景下图书馆吉祥物及其文创衍生品开发研究———以金陵图书馆“阅美家园” 吉祥物为例[J]. 新世纪图书馆, 2021(11):26 30.

[ 9 ] 王毅,雷鸣. 面向阅读推广的公共图书馆文创产品开发研究[J]. 图书馆杂志,2020, 39(5):2842; 54.

[10] 纪理想,陈铭,赵馨平. 文旅融合背景下公共图书馆文创产品IP 构建研究[J]. 图书馆工作与研究,2023(3):105 112.

[11] 姜璐,杨娜,王振. 公共图书馆数字文创产品开发策略研究[J]. 图书馆工作与研究,2022(7): 75 81.

[12] 吴立安. 文化IP 视域下公共图书馆文创产品设计开发策略研究[J]. 图书馆工作与研究,2022(1): 44 49; 115.

[13] 卢欣宇,袁曦临,楚浩然. 高校图书馆文创产品设计文化传递模型及其应用研究[J]. 图书馆学研究,2024(3):13 21.

[14] 孙懿琳,宋昕阳,韩丽风. 手绘图书馆视觉设计创意与实践探索———以清华大学为例[J]. 图书情报工作,2021, 65(5):72 78.

[15] 芦硕. 图书馆文化创意品牌建设探析———以首都图书馆为例[J]. 新世纪图书馆,2021 (1):4549; 80.

[16] 臧航达,寇垠. 文化场景理论视域下公共图书馆空间建设研究[J]. 图书馆学研究,2021(2):24 29.

[17] 陶俊,石美姣,崔雨萌. 沉浸式文旅空间:概念、模式与趋势[J]. 图书馆论坛,2025, 45(1):21 28.

[18] 孙晓. “书式”生活:空间生产理论下济南市图书馆新型公共阅读空间的创新与启示[J]. 图书馆界,2025(1):57 60; 66.

[19] 新华社. 用文创向世界传播中国式现代化———专访清华大学文化创意发展研究院院长胡钰 EB /OL . 2025-01-02 . https / / baijiahao. baidu. com /s id =1828099904855387119&wfr =spider&for =pc.

[20] Lin R T. Transforming Taiwan aboriginal culturalfeatures into modern product design a case studyof a cross-cultural product design model J .International Journal of Design 2007 1 2 .

[21] 张秦玮,刘志峰,穆春阳,等. 基于质感要素的产品材质意象设计研究[J]. 包装工程,2019, 40(8): 34 40.

[22] 王毅,林巍. 英国国家博物馆和国家图书馆文化创意产品开发现状及启示[J]. 国家图书馆学刊,2019, 28(2):14 24.

[23] 郑林欣,汪颖. 探析文化型产品中的设计要素[J].包装工程,2013, 34(8):79 81; 97.

[24] 宁绍强,李羿达. 基于感性工学的坭兴陶触觉记忆文创产品设计研究[J]. 南京艺术学院学报(美术与设计),2020(6):151 156.

[25] Tama I P Azlia W Hardiningtyas D. Developmentof customer oriented product design using Kanseiengineering and Kano model case study of ceramicsouvenir J . Procedia Manufacturing 2015 4328 335.

[26] 林荣泰,林伯贤. 融合文化与美学促成文化创意设计新兴产业之探讨[J]. 艺术学报,2013, 5(2): 81 106.

[27] Deng L Zhou F Y Zhang Z R. Interactive geneticcolor matching design of cultural and creative products considering color image and visualaesthetics J . Heliyon 2022 8 9 57 68.

[28] Guo F Li F Nagamachi M et al. Research oncolor optimization of tricolor product consideringcolor harmony and users?? emotion J . ColorResearch and Application 2020 45 1 156 171.

[29] Lee Y Kim S Y Seock Y K et al. Tourists??attitudes towards textiles and apparel-related culturalproducts a cross-cultural marketing study J .Tourism Management 2009 30 5 724 732.

[30] 陈则谦,赵程琛. 我国省级公共图书馆文化创意产品研发主体的合作模式:类型与实践[J]. 图书馆学研究,2023(2):11 18; 10.

[31] Cave J Jolliffe L Coteau D D. Mentos of placesouvenir purchases at the Bridgetown cruiseterminal in Barbados Tourism J . Culture &Communication 2012 12 39 50.

[32] 龚雨璐. 基于感知价值的图书馆文化创意产品评论文本分析[J]. 图书馆理论与实践,2024(2): 130 136.

[33] Soukhathammavong B Park E. The authenticsouvenir what does it mean to souvenir suppliers inthe heritage destination J . Tourism Management2019 72 105 116.

[34] Lee D Hyman M R. Hedonic / functional congruitybetween stores and private label brands J .Journal of Marketing Theory and Practice 200816 3 219 232.

[35] 张雅琪,柯平. 美国图书馆文化创意产品发展现状及启示[J]. 图书情报工作,2017, 61(22):59 68.

[36] 罗静. 基于SIPS 模型的公共图书馆文化创意产品营销实践路径研究[J]. 图书馆工作与研究, 2021(6):24 29.

[37] 黄一文. 文化创意产业导向下的图书馆文创IP 数据库构建研究———以《上海图书馆文创IP 资源库》为例[J]. 图书馆杂志,2024, 43(5):78 84.

[38] 杨程,范佳晨. 基于感质理论的文创产品设计方法研究[J]. 包装工程,2020, 41(14):61 66.

[ 39 ] Kuksov D Villas-Boas J M. When morealternatives lead to less choice J . MarketingScience 2009 29 507 524.

[40] 王光媛. 图书馆文化创意产品开发工作流程及模式研究[J]. 图书馆工作与研究,2019(10):2532; 74.

[41] 王春迎,苗含雨,李一然,等. 消费者行为视角下图书馆文化创意产品发展策略研究[J]. 国家图书馆学刊,2025, 34(1):15 4.

[42] Liu H Bunchapatanasakda C Zhang C et al.Influencing factors on tourist??s purchase intentionfor intangible cultural heritage souvenir a case ofwangkui shadow souvenir J . Modern Economy2019 10 11 2264 2282.

[43] Swanson K K Timothy D J. Souvenirs Icons ofmeaning commercialization and commoditization J .Tourism Management 2012 33 3 489 499.

[44] Kong W H. Souvenir shopping tourist motivationand travel experience J . Journal of QualityAssurance in Hospitality & Tourism 2016 17 2163 177.

[45] 王丽宏. 图书馆文化创意产品设计探究[J]. 图书馆学刊,2020, 42(4):26 29; 40.

[46] Wilkins H. Souvenirs what and why we buy J .Journal of Travel Research 2011 49 3 239 247.

[47] Paraskevaidis P Andriotis K. Values of souvenirsas commodities J . Tourism Management 201548 1 10.

[48] 纪双龙,马家伟. 图书馆文创产品开发的创新思路研究[J]. 图书馆,2018(11):51 57; 98.

[49] 李俊岭. 国外图书馆文化创意产品开发现状调查与分析[J]. 图书馆工作与研究,2020(10):45 52.

[50] Swanson K K Horridge P E. A structural modelfor souvenir consumption travel activities andtourist demographics J . Journal of TravelResearch 2004 42 4 372 380.

[51] 郑林欣. 文化构成设计方法学研究及应用[D].杭州:浙江大学,2016.

[52 ] Throsby D. Determining the value of culturalgoods how much or how little does contingentvaluation tell us J . Journal of CulturalEconomics 2003 27 3 275 285.

[53] Yeo B L Rozita H J Mohamed N et al. A studyof Malaysian customers purchase motivation ofHalal cosmetics retail products examining theoryof consumption value and customer satisfaction J .Procedia Economics and Finance 2016 37 176 182.

[54] 张苇,黄畅畅. 文创产品的趣味性设计[J]. 包装工程,2021, 42(14):290 295; 311.

[55] 李炜. 基于反思层次的文创产品情感化设计研究[J].艺术工作,2020(6):89 92.

[56] Chai C L Bao D F Sun L Y et al. The relativeeffects of different dimensions of traditional culturalelements on customer product satisfaction J .International Journal of Industrial Ergonomics2015 48 77 88.

[57] Lee M C Newcomb J F. Applying the Kanomethodology to meet customer requirementsNASA??s microgravity science program J . QualityManagement Journal 1997 4 95 106.