The Impact of Reading Promotion Policies on Individual Reading Behavior: Empirical Evidence from CFPS

Abstract

Abstract:

As the reading promotion policies have become a national strategy, their institutional designand practical implementation have attracted widespread academic attention. However, empirical study oftheir effects on individual reading behavior remains limited. Based on panel data from the China FamilyPanel Studies(CFPS) between 2014 and 2020, this study selects the Public Cultural Service GuaranteeLaw of the People’s Republic of China and the Public Library Law of the People‘s Republic of China asnational-level policy markers. Combining these with local policies, we aim to evaluate the impact of thereading promotion policies on the reading behavior of adult residents. The findings reveal that the readingpromotion policies have a significantly positive effect on reading participation rate, yet its effect on thenumber of books read remains statistically insignificant. Further heterogeneity analysis indicates that thepolicy’s positive impact on reading participation is only evident among women, rural residents, and thosewho have completed compulsory education. This study provides micro-level empirical evidence forevaluating the effectiveness of the reading promotion policy, and its findings offer valuable academicinsights for future policy formulation and refinement.

Li Wu1 , Xie Zehang1 , Zhou Dong2(1 School of Media and Communication, Shanghai Jiao Tong University, 2 USC-SJTU Institute ofCultural and Creative Industry, Shanghai Jiao Tong University). The Impact of Reading Promotion Policies on Individual Reading Behavior: Empirical Evidence from CFPS[J]. Libraly Journal, 2025, 44(411): 85-94.

References

[ 1 ] 黄晓新. 阅读的社会保障:依据、原则和主要内容[J]. 出版发行研究,2019(12):5 12.

[ 2 ] 贾文龙. 我国公共文化服务保障政策的制度轮廓及规制特征研究———基于17 省市政策文本的制度语法分析[J]. 国家图书馆学刊,2024, 33(5): 11 21.

[ 3 ]张麒麟. 全民阅读立法十年:回顾与思考[J / OL].图书馆杂志:1 13 [2025-05-22]. https:/ / link.cnki. net / urlid / 31. 1108. G2. 20250508. 2001. 004.

[ 4 ] 徐升国,张文彦,张润莉. 阅读立法与全民阅读法制化[J]. 科技与出版,2017(12):4 9.

[ 5 ] 何敏霞. 公共图书馆阅读推广实践问题与策略研究[J]. 图书馆,2024(3):90 96.

[ 6 ] 吴钢,代亚青. 我国公共图书馆地方立法:内容特色与创新发展[J]. 图书馆建设,2024(6):67 77.

[ 7 ] 严贝妮,胡宁. 城乡一体化背景下公共阅读空间供给模式研究:以芜湖书房为例[J]. 图书馆理论与实践,2024(6):32 42; 60.

[ 8 ] 刘艺潇,张志强. 认知—行为—反馈视角下的全民阅读调研分析[J]. 出版发行研究,2024(5): 86 94; 69.

[ 9 ] 程焕文,程诗谣,王昊. 在希望的田野上———对中山市“稻田香山书房”的观察[J / OL]. 图书馆论坛,1 12 [2025-04-02]. http:/ / kns. cnki. net / kcms /detail / 44. 1306. G2. 20250305. 1214. 008. html.

[10] 程焕文,朱玲. 城市书房高质量发展面临的问题及其对策[J]. 图书馆论坛,2025, 45(6):47 53.

[11] 谭娜,黄伟. 文化产业集聚政策带动地区旅游经济增长了吗? ———来自文创园区评选准自然实验的证据[ J ]. 中国软科学, 2021 ( 1 ): 6875; 135.

[12] 刘镇,潘泽云. 城市群政策与方言多样性对城市文化发展与协调的影响———基于多期双重差分法的分析[J]. 地域研究与开发,2022, 41(4):65 70.

[13] 郑鹏,刘壮,王洁洁,等. “因商而游”亦或“寻文而至”? ———“一带一路” 倡议与中国入境旅游业[J]. 中国人口·资源与环境,2023, 33(3): 181 193.

[14] Kleven H J, Waseem M. Using notches to uncoveroptimization frictions and structural elasticities:theory and evidence from pakistan[J]. The QuarterlyJournal of Economics, 2013, 128(2):669 723.

[15] 关美,朱永新. 推动“非读者”向读者转型:目标转向与实践策略[J]. 中国出版,2025(7):5 11.

[16] 范并思. 阅读推广与图书馆学:基础理论问题分析[J]. 中国图书馆学报,2014, 40(5):4 13.

[17] 解会欣,杨一鸣,王文静. 亲子共读中母亲言语数量与亲子交互对婴幼儿语言能力的预测作用[J].学前教育研究,2023(5):57 70.

[18] Banerjee A V, Duflo E. Poor economics: a radicalrethinking of the way to fight global poverty[M].New York: Public Affairs, 2011.

[19 ] Rafalow M H, Puckett C. Sorting machines:digital technology and categorical inequality ineducation[J]. Educational Researcher, 2022, 51(4):274 278.

[20] Qian J, Wang M, Zhou L H, et al. User adoptionbehavior of rural public digital culture services froma personal information world perspective: a mixedresearch in China[J]. Library & InformationScience Research, 2024, 46(1): 101282.

[21] 李国新. 公共文化20 年:发展脉络、主要成就与新挑战、新任务[J]. 图书馆杂志,2024, 43(12): 12 15; 27.