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Factors that Affect Users’ Satisfaction Regarding Mobile Reading App

Qiao Hongli   

  • Online:2017-04-24 Published:2017-04-25

Abstract:

Focusing on e-book App through questionnaires, the paper studies the satisfaction rate of users from the perspectives of content, interface design, interactive services, charging model and payment. The results show that, among the five selected factors, only the charging model has significant impacts on
satisfaction, whereas others are extreme significant. All factors explain of the satisfaction rate of 65%, but each is closely related in the meantime, hence negative assessment of one factor will reduce the overall satisfaction rate of the App as a whole.

Key words: E-book App, Mobile reading, Service satisfaction