图书馆杂志 ›› 2021, Vol. 40 ›› Issue (3): 56-59.
• 工作研究 • 上一篇 下一篇
李以璐
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Li Yilu
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摘要： 上海图书馆是极少数讲座全部采取预约式的公共图书馆。目前上海图书馆利用微信公众 平台开展自媒体活动已经受到高度的重视，无论是微推送，还是微活动，抑或是微报名，已成为 图书馆活动的主流报名方式和线上线下互动营销模式。本文研究上海图书馆通过微信预约形式开 展活动，对报名人数和签到状况进行分析和梳理，结果发现活动签到率令人满意。这种预约新模 式是新时期发挥文化服务功能的有益尝试。为了更好地完善服务模式，本文提出几点建议补齐全 预约模式短板，助力上海图书馆活动的可持续性发展。
关键词: 微信公众平台 公共图书馆 活动数据 讲座 ,
Abstract: Shanghai Library is one of the few libraries whose lectures all require reservation. Shanghai Library is currently using the public platform of WeChat to develop lecture service, which has been receiving great attention. This paper tries to collect and analyze all kinds of information and data of the new service platform. In addition, it is more important to plan future activities and meet readers’ needs accordingly. This paper compares the number of application and that of attendance via the WeChat platform, and finds that the attendance rate is great.
Key words: , WeChat public platform, Public library, Activity date, Lecture
李以璐. 微信公众平台的讲座培训全预约模式的服务探索 ——以上海图书馆为例[J]. 图书馆杂志, 2021, 40(3): 56-59.
Li Yilu. The Service Model of Reserving Lectures and Training via Wechat in Shanghai Library[J]. Libraly Journal, 2021, 40(3): 56-59.
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https://www.libraryjournal.com.cn/CN/Y2021/V40/I3/56
