关键词: 公共图书馆 , 文创产品 , 阅读推广 , 开发策略

Abstract: Based on the analysis of the connotation of cultural and creative products of public libraries,
this paper defines the scope of reading promotion products and explains their significance. After the research
of the cultural and creative products for reading promotion in cultural institutions at home and abroad,
it categorizes these products into clothing, stationery, accessories, daily necessities and entertainment
products, as well as innovative methods and elements for reading promotion. It then puts forward the
development strategies of reading promotion and its related cultural and creative products, including
“drawing promotional elements from library resources and classics reading”, “creatively integrating the
cultural connotation and commercial function of literature works”, “developing products that combine fun
and literature”, and “deeply integrating product development with reading promotions”.

Key words: Public libraries, Cultural and creative products, Reading promotion, Development strategies