“精于算计”：社交媒体用户隐私保护脱离形成机制探讨

摘要/Abstract

摘要：

尽管数字时代用户的隐私风险与日俱增，但高昂的保护成本和诱人的让渡收益引发了用户隐私倦怠，进而导致隐私保护脱离。本研究基于多维发展理论，从信息管理维度和交互管理维度出发，构建社交媒体用户隐私保护脱离研究模型，通过线上问卷收集579 个有效样本，运用SEM 和fsQCA 相结合的方法进行数据分析。研究发现，隐私倦怠是隐私保护脱离的正向影响因素，而隐私侵犯经历和隐私保护成本是引发隐私倦怠的正向前因变量，隐私设置可供性和隐私政策有效性对于隐私倦怠具有负向影响。隐私让渡收益则正向调节了隐私倦怠对隐私保护脱离的作用效果。与此同时，隐私保护脱离的前因构型共有5 种，可划分为注重收益型和成本规避型2 种模式，充分揭示了用户在隐私保护过程中“精于算计”的特征。

关键词: 隐私倦怠多维发展理论隐私让渡收益隐私保护脱离 fsQCA

Abstract:

Although the digital era has aggravated the privacy risks of users, the high protection costs and attractive transfer benefits have triggered users’ privacy fatigue, which leads to the disengagement of privacy protection. Based on multidimensional developmental theory, and starting from the information management dimension and interaction management dimension, this study constructs a research model of social media users’ privacy protection disengagement, collects 579 effective samples through online questionnaires, and conducts data analysis using the method of combining SEM and fsQCA. The study finds that privacy fatigue is a positive factor for privacy protection disengagement, while privacy negative experience and privacy protection cost are positive antecedents for privacy fatigue. In the meantime, the availability of privacy settings and the effectiveness of privacy policies have a negative impact on privacy fatigue. Privacy transfer benefits magnifies the effect of privacy fatigue on privacy protection disengagement. At the same time, there are five antecedent configurations for the separation of high-intensity privacy protection, which can be divided into two modes: revenue-oriented mode and cost-oriented mode, fully revealing the characteristics of users who are ‘good at calculation’ in the process of privacy protection.

Key words:

Privacy fatigue, Multidimensional developmental theory, Privacy transfer benefits, Privacy protection disengagement, fsQCA

段秋婷（上海大学新闻传播学院）张大伟（复旦大学新闻学院）陈彦馨（闽江学院人文学院）. “精于算计”：社交媒体用户隐私保护脱离形成机制探讨[J]. 图书馆杂志, 2024, 43(394): 109-121.

Duan Qiuting (School of Journalism and Communication, Shanghai University) Zhang Dawei (School of Journalism, Fudan University) Chen Yanxin (School of Humanities, Minjiang University). Be Calculating: Research on the Formation Mechanism of Social Media Users’ Privacy Protection Disengagement[J]. Libraly Journal, 2024, 43(394): 109-121.

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