Abstract: This article adopted the survey research method and statistical analysis method to analyze the Tencent WeChat official account of University Library in Ningxia province. The opening time, functions, content, publishing frequency, readers’ interaction willingness, conversion rate of graphics and texts analysis and so forth are considered and compared. The study found that the WeChat official account of university library in Ningxia province had some problems such as late opening, low attention,low frequency of publishing pictures and texts, and non-standard operation and management. Therefore, the promotion strategy for the university library’s WeChat official account on resources and services was proposed, such as standardizing the platform management, strengthening system construction, giving full play to the WeChat platform’s functional advantages, promoting the multiple channels, all-round and coordinated operations, improving the quality and characteristics of graphic content from multiple perspectives, increasing publicity for local culture, introducing electronic resources, strengthening communication with readers and improving the conversion rate of graphics and text, and soon. This paper provides a useful reference for the construction of the WeChat public platform and the improvement of the WeChat service by university libraries in Ningxia province.