Abstract: Under the background of integration of culture and tourism, the trend of all-round
development of education and all members of society brings new opportunities for public cultural
service institutions to carry out study tour services. At present, there are still some problems in the public
cultural service institutions in China to carry out the service, such as the lack of overall theoretical
understanding and systematic analysis of study tour methods. The lack of top-level design and practical
preparation of study tour service projects hinders the high-quality development of study tour service.
Public cultural service institutions should adhere to the educational principle of study tour, based on their
own business functions and resource characteristics, highlight the concept of shared development, and
build a strategic system of study tour service from six aspects: refining service characteristics, promoting
space reconstruction, enriching supply content, extending service chain, perfecting evaluation system, and
constructing service ecology.