少数民族村落青年线上健康信息主动替代搜寻意向研究——以西南民族村落大学生为研究对象

摘要/Abstract

摘要： 后脱贫攻坚时代，少数民族村落的中老年健康信息贫乏已经成为亟待解决的社会问题之一。而作为数字原住民的子辈具有较高的媒介素养，子辈为父辈搜寻线上健康信息的行为逐渐常规化。为厘清少数民族村落青年线上健康信息主动替代搜寻意向的形成机制，笔者对西南民族村落大学生进行调研、分析。研究发现：少数民族村落青年的父辈健康状况忧虑会影响感知健康信息需求，直接经验则会影响线上健康信息效用，感知健康信息需求和线上健康信息效用均会正向触发主动替代搜寻意向；父辈信任仅能调节直接经验与线上健康信息效用之间的关系。因此，做好民族村落大学生的媒介素养培育工作，触发其主动为父辈搜寻线上健康信息的意向，是解决少数民族村落地区中老年健康信息贫困的重要路径之一。

Abstract: In the post-poverty-alleviation era, the lack of health information among middle-aged and senior citizens in minority villages have become an urgent social issue. It has become a common phenomenon for youths to search online health information for their parents due to their higher level of media literacy in these villages. This study viewed the university students from minority villages in southwest China as research objects to clarify the underlying mechanism of active online search of health information of youths and their intensions in ethnic minority villages. The results showed that the youths’ anxiety about their parents’ health affected their perceived need of health information, while first-hand experience affected the perceived usefulness of such information. Also, both perceived need and perceived usefulness drive the behaviors of online search. The elderly’s trust only moderated the relationship between first-hand experience and information usefulness. Promoting media literacy of university students, therefore, is important to encourage them to actively search online health information for their parents, and hence address the health information issue of middle-aged and older people in minority villages.

谢兴政张大伟陈彦馨（复旦大学新闻学院闽江学院人文学院）.

少数民族村落青年线上健康信息主动替代搜寻意向研究——以西南民族村落大学生为研究对象 [J]. 图书馆杂志, 2022, 41(12): 22-31.

Xie Xingzheng, Zhang Dawei, Chen Yanxin ( Journalism School, Fudan University, School of Humanities, Minjiang University).

Empirical Research on Active Online Search for Health Information among Youth for Parents in Minority Villages [J]. Libraly Journal, 2022, 41(12): 22-31.

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