Abstract: Reading promotion by university libraries can not only directly promote students’ quality
improvement and cultural inheritance, but also bear the sacred mission of “cultivating people by virtue”.
Reading promotion is an effective carrier of internalized “moral education”, and the main ways of moral
education are reading with red themes, reading classics, deep reading and reflection, the impact of real
example people, and educating people in cultural space. In this process, the thought of morality should
be highlighted, the connotation of morality should be explored, and the multi-objective compatibility of
reading promotion should be realized.